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Facebook App ID: A Facebook App ID is a unique number that identifies your app. You can set your Facebook App Id here or you can also set your app id in Pagelayer Settings > Integrations tab.
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Post Link Type: This option allows you to set Facebook button for current page or custom URL.
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Share Button: This option displays Share Button next to Facebook Button.
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People Faces: This option displays Profile Photos of people.
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Layout: This option changes the layout of Facebook Button. The options include standard, button count, box count, button.